Astone Fitness and The Human Trainer Announce

Appointment of Director of Sales,

Marketing and Business Development

Vancouver, BC (February 3rd, 2015) – Astone FitnessVancouver based manufacturer of portable fitness equipment solutions for fitness consumers and commercial environments around the globe, is pleased to announce the appointment of Julie Rogers, as Director of Sales, Marketing and Business Development.  Working directly with President and CEO, Darren Shane, Ms. Rogers will be responsible for brand strategy and development and developing key new global markets and partners.

“It’s a very exciting time for Astone Fitness with Julie Rogers joining our team as Director of Sales, Marketing and Business Development. Julie brings a great deal of experience in our industry and we look forward to her bringing the same passion for business excellence and strategic business development to grow and take Astone to a new global level” says founder and President, Darren Shane.  

Julie will be focused on building current global and domestic customer relationships, the expansion of the Astone functional training product line to new global markets, updated branding and marketing strategies, and the development and launch of several new programs and platforms which will compliment and support Astone’s core functional training products.

“I am very excited about the future growth opportunities for Astone Fitness and the Human Trainer and to be part of their new management team.  To work with a local company founded on integrity and passion for their product and business platform, is truly an honour. My main focus will be brand alignment and marketing strategy, strategic growth and improved company profitability, and the introduction of our core products to new markets and sales channels on a global level” says Ms. Rogers.  

Julie comes with over 25 years experience in the fitness industry, and was a founding partner and VP of Finance &  Product, Sales and Marketing  at Twist Sport Conditioning, an industry leader in sport performance training programs, products, and services via its franchised conditioning centres for over 13 years. Her specialty in product sales, marketing, manufacturing and supply chain, and short and long term growth and profitability analysis and strategy, are perfectly aligned with the future directions of Astone Fitness. 

About Astone Fitness 

In 2004, Darren Shane, an International Fitness Trainer and Athlete, founded Astone Fitness with a friend, and entered the portable fitness equipment market via a North America wide infomercial success story featuring flagship product, Ripcords® Resistance Bands. Ripcords® quickly became the industry leader in the resistance bands category, in B2B and B2C business.  In keeping with  their motto at the time “if it doesn’t fit in your car, we don’t sell it”, Astone Fitness added complimentary products including the Stretch Buddy®Complete Chin-Up®, and the expansion of the Circuit7® line of efficient workout DVDs. 2010 brought the global release of The Human Trainer®, a body weight suspension training device to the market, amongst heavy competition.  With the combination of high product quality, innovative, patented design and advanced functionality, the Human Trainer® is now widely recognized as the leading functional fitness product on the market today. It has been featured in a variety of fitness publications, is used by multiple major league sports organizations and is carried around the world by our international distribution partners.

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